Chiara Seidenader: A Visionary in Longevity and Wellness
Chiara envisions a future where preventive health and holistic approaches are mainstream. She firmly believes that medication should not be the first line of treatment unless absolutely necessary.

Chiara Seidenader, originally from Italy and Austria, has carved a unique space in the wellness and longevity industry. Now based in the United Arab Emirates, Chiara is a seasoned entrepreneur, wellness expert, and the founder of Beauty Treats. Her journey has been deeply personal, shaped by her own health struggles, resilience, and a determination to bridge the gap between traditional and modern approaches to well-being.
The Journey Begins
Chiara’s foray into the world of wellness was not a conventional one. It was driven by necessity rather than choice. Years of digestive issues and unexplained health concerns left her seeking solutions beyond conventional medicine. In 2020, after numerous hospital visits, she was diagnosed with Crohn’s disease, liver toxicity, and adrenal fatigue. Despite trying various medications, nothing seemed to work effectively for her condition.
Rather than accepting a life dictated by chronic illness, Chiara turned to alternative medicine and natural healing methods. She immersed herself in the study of longevity, nutrition, and supplementation. Her pursuit of knowledge led her to uncover the immense potential of holistic healing. As a passionate foodie, she realized that existing snack options were not suitable for individuals with digestive issues or insulin resistance. This realization birthed Beauty Treats in 2022, a brand that offers collagen-rich, sugar-free, and gluten-free snacks designed for people like her who wanted both health and indulgence.
Overcoming Challenges
Chiara’s journey has been filled with obstacles, but each challenge has only strengthened her resolve. Moving to Dubai in 2018 was a significant transition, requiring her to adapt to a new culture and business environment. Establishing a health-focused brand in a competitive market came with its own set of hurdles, from securing funding to gaining consumer trust.
Moreover, as a solo bootstrapped entrepreneur, she often grappled with self-doubt and societal pressures. The temptation to return to a stable corporate job was strong, but her passion for wellness kept her going. By working on her mindset, resilience, and relationship with stress, she found the strength to push forward.